Personal Vision:

Transcend your reality. Be present. My personal vision is to create experiences that make people stop and enjoy the present. I extend this to everything I do in an effort to position myself as an inspiring individual lives and breathes a 'give first' lifestyle.

This is evident in my extensive efforts to ensure the next generation is equipped with the skills they need. Currently I am involved with a number of programs, including Emerging Entrepreneurs (entrepreneurial program for grades 9-12), Lemonade Stand (Business School for kids aged 9 - 12), and TechGirls (A competition to support young women grades 8-12 choose a career in technology).

Core Skills


  • CMS platforms: Squiz, Sitecore, Magento, Joomla, Wordpress, Big Commerce
  • Email platforms: Exact Target, Mail Chimp, Campaign Monitor) 
  • Analytics (Google Analytics, IBM DA) 
  • Languages (HTML, CSS, & JavaScript) 


  • SPSS (Market Research Data Analysis) 
  • Adobe Creative Suite: Photoshop, Illustrator,   Indesign, Premiere Pro, After Effects.
  • MS Office Suite: Word, PowerPoint, Excel

Professional Experience

Mar 2017 - Current

Web Developer - TechnologyOne

  • Manage incoming content briefs for both external website & intranet
  • Develop customised content using HTML, CSS, and Javascript
  • Use Google Analytics to produce insightful monthly reports for lead generation
  • Use conversion funnel tactics to improve personalised experiences that increase conversion likelihood.
  • Post-production of video tutorials of software in Premiere Pro, Audition & Media Encoder.

Jul 2016 - Mar 2017

Intranet Specialist,  RACQ

  • Work with stakeholders to identify functional requirements for incoming, outgoing and collaborative workspaces for use by teams.
  • Apply user centric web design methodology to increase task efficiencies and improve overall business productivity.
  • Coordinate delivery of development work with SharePoint developers located offsite.
  • Be the champion for SharePoint in the business though delivery of training and development workshops with teams and inspire groups to take control.
  • Report on behaviour analytics and identify opportunities to increase productivity.

JAN 2015 - Jun 2016 

Digital Content Producer,  RACQ |    

  • Deliver major projects on time using Sitecore
  • Internal expert for RACQ’s Sitecore implementation
  • Enforce content style guides and digital standards amongst 75 content editors
  • Increase digital capability through training support for content authors
  • Collaborate with Designer to create and implement designs
  • Liaise with Digital Strategy to deliver SEO and digital recommendations and improvements
  • Complete Product Verification Tests & User Acceptance Tests
  • Compile requirements of digital enhancements for Development team

Innovation Specialist,  3 Month Secondment

  • Develop 4 unique concepts which align with the business’s corporate strategy
  • Critically analyse opportunity of ideas using Lean Canvas, Value Proposition Canvas.
  • Validate ideas through market research
  • Coordinate proof of concept development with external agencies
  • Present opportunities to panel of senior management team.

FEB 2013 – JAN 2015


Digital Content Producer / Digital Marketing Assistant,  Super A-Mart Group 

  • Development of weekly EDM that aligns with fortnightly catalogue
  • Weekly analytics report of EDM outcome (Sales, conversions, sends, unsub rate)
  • Management & Reporting of Adwords campaigns & Display marketing campaigns
  • Supported re-development of new websites including,,